NUMP was founded by Leila after struggling to find a lip plumper that worked for her sensitive skin. Most glosses felt too hot and caused severe rashes, while fillers weren’t an option. She saw a gap in the market for a natural, science-backed solutions and NUMP was born.
Our first product, The HYAPLUMP, is a 100% organic, vegan-friendly lip balm that delivers visible results in under two weeks. It plumps, hydrates, and enhances the lips, lasting 3+ hours without the need for constant reapplication.

At NUMP, we believe in natural beauty powered by science. Using the best of what nature provides, we create effective, irritation-free lip care that helps you feel confident, naturally.